THIS IS WHERE I POST FROM
29.8 - 3.9.2024
Final Projects: Group LV
@ MAK CENTER FOR ART AND ARCHITECTURE
︎ CONCEPT & DESIGN | UWE BRUNNER, DOMINIC SCHWAB, BETTINA KATJA LANGE.
︎ PHOTO CREDITS | Tag Christof, SO@P.
︎ PRESS & LINKS | MAK CENTER FOR ART AND ARCHITECTURE
For their Final Project, Uwe Brunner and Dominic Schwab, in collaboration with Bettina Katja Lange, reinterpret the Mackey Apartments as the pseudo-headquarters of the real estate media group Vapors to explore the correlations between the real estate market and the social media landscape in Los Angeles.
Inspired by the city's commercial aesthetics and the prevalence of prop-tech platforms, they rebranded the property through both physical and digital interventions. The most prominent feature is a Vapors hot air balloon hovering above the property's courtyard, drawing attention as a landmark and a visual satire of LA’s eternal allure of sunset sales.
Additionally, the apartment building features a projection of their life writing process, undertaken during their residency. This interactive and spatial journal, composed of everyday fragments, offers a window into their lives and research at the Mackey Apartments, emphasizing the building's role as yet another Content House within the urban landscape of Los Angeles.
The Artists & Architects-in-Residence Program at the Mackey Apartments is funded by the Federal Ministry for Arts, Culture, the Civil Service and Sport, in cooperation with the MAK — Museum of Applied Arts, Vienna, with additional support from the Austrian Consulate General Los Angeles.