DESKTOP DELIVERIES


02.09.-10.09.2023
WORKSHOP @ VIENNA ARCHITECTURE SUMMER SCHOOL
           
THE WAY WE CONSUME FOOD IS UNDERGOING A SIGNIFICANT CHANGE. IN THE PAST TEN YEARS, THE FOOD SERVICE INDUSTRY HAS EXPERIENCED DRAMATIC CHANGES, WITH THE COVID-19 PANDEMIC FURTHER ACCELERATING THIS TREND. THE LINEAR MODEL, WHERE FOOD PRODUCERS SELL THEIR PRODUCTS TO WHOLESALERS, WHO THEN DISTRIBUTE THEM TO BRICK AND MORTAR SUPERMARKETS, RESTAURANTS, AND HOSPITALITY ESTABLISHMENTS, IS BEING GRADUALLY REPLACED BY A FAST-PACED, COMPLEX DIGITAL ECOSYSTEMS AND DISTRIBUTED MICRO WAREHOUSES.

THIS YEAR, WE WANT TO UNDERSTAND THIS INTRICATE DYNAMICS BETWEEN DIGITAL FOOD DELIVERY SERVICES, PHYSICAL SPACES, AND THE LABOR INVOLVED IN THIS EMERGING FOOD INDUSTRY. THEREFORE, OUR EXPLORATION WILL BE OF DUAL CONCERNE.

FIRSTLY, WE WILL EXAMINE THE REALM OF FOOD DELIVERY APPS, FOCUSING ON THEIR SEDUCTIVE ONLINE USER EXPERIENCES AND THEIR PUBLIC RELATIONS (PR) STRATEGIES THEY EMPLOY TO ESTABLISH THEIR BRANDS. SECONDLY, WE WILL TRACE THE SPATIAL CONSEQUENCES OF FOOD DELIVERY SERVICES IN THE URBAN FABRIC OF VIENNA. THIS WILL ENTAIL VARIOUS ASPECTS, SUCH AS THE DOCUMENTATION OF THE PHYSICAL INFRASTRUCTURE CONNECTED TO FOOD DELIVERY, INCLUDING FOOD STORAGE FACILITIES, DELIVERY HUBS, INFORMAL MEETING POINTS OF DELIVERY EMPLOYEES, AND OTHER RELEVANT PLACES.

AS OUR INVESTIGATION SEAMLESSLY ALTERNATES BETWEEN ONLINE AND OFFLINE INQUIRIES, WE HAVE CHOSEN A UNIQUE APPROACH KNOWN AS DESKTOP DOCUMENTARIES TO SHOWCASE OUR WEEK-LONG EXPLORATION. THIS DOCUMENTARY METHOD INVOLVES USING THE DESKTOP AS BOTH A LENS AND A CANVAS TO CAPTURE, NAVIGATE AND PRESENT OUR EXCURSION INTO THE REALM OF FOOD DELIVERY SERVICES.